An abandoned cart email is sent to a customer when they add a product to their cart but don't order it. 

69% of shoppers abandon their carts before ordering. This makes the Abandoned Cart Email the most powerful Email Automation a Shopify store can use to increase orders and revenue. Its your opportunity to convince a customer to purchase, because they' already shown very deep interest in your products. 

This article will show you how to create a Shopify Abandoned Cart Email in 2 steps:

  1. Set up the Conditions, Actions and Goal in an Email Automation
  2. Design a Shopify Abandoned Cart Email


How to set up the Conditions, Actions and Goal for an  Abandoned Cart Email Automation for Shopify

You can create and send Shopify Abandoned Cart Emails using Wishpond Email Automation. Watch the video below to see how to set it up:


How to design an Abandoned Cart Email for Shopify

You can use Wishpond's Email Editor to design an Abandoned Cart Email that's personalized for each Lead using three dynamic elements:


Shopify Cart Dynamic Content Block

This shows the information of the products that each Lead has added to their cart:

  • Product Image
  • Product Name
  • Product Quantity (in the cart)
  • Amount (Amount = Product Price * Product Quantity)

It will show up to 10 of the most recent products that a Leads has added to their cart.


Shopify Cart/Checkout URL Merge Tag

This merge tag can be added to a button in your email. When a Lead opens the email in their Inbox and clicks on the button, they're taken to their cart or checkout in your Shopify store to complete their order.

  • If the customer reached the Checkout, they will be sent to the Checkout page
  • If the customer didn't reach the Checkout, they will be sent to their Cart page


Wishpond Merge Tags
Wishpond Merge Tags enable you to personalize your emails with the name, salutation and other personal information you know about your Leads. When a Lead opens the email in their inbox, the Merge Tags you add will be replaced with their unique information

Watch the video below to see how to design it:


Example Abandoned Cart Email (in a customer's inbox)


How to customize the CSS styling of the Cart using the Shopify Cart HTML code Merge Tag

If you want more control over the styling of the Product Cart you can use the Shopify Cart HTML code Merge Tag instead of the Shopify Cart Dynamic Content Block. The merge tag gives you complete access to edit the CSS of the cart block, so you can style it however you like.


Watch the video below to see how to use it:

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