Dynamic text replacement allows you to personalize the text in your landing pages, popups, and forms to match URL parameters and lead properties. 

In this article, we will examine how to use lead properties for dynamic text to match search keywords, Google Adwords, and other sources. 

If you are new to the platform, or unsure what lead properties are, first check out this article.  

  1. Choose lead properties from the dynamic text option on the text editor

2. Now choose lead properties that you would like to use as a dynamic text. The selectable lead properties are based on the fields that you currently have on your account. 

I'll choose the "First Name" field as a lead property, and use fallback text of "there" to make sure the dynamic text does not appear awkwardly when lead property isn't available. 

3. Click Generate Dynamic button, and copy and paste the dynamic text to the editor


4. I have inserted my dynamic text so that it inserts the dynamic text {{lead.first_name | default: 'there'  }} as a lead's name. 

Similarly, you can also add this Dynamic Text to form fields so that the form field gets pre-filled with the lead's name. To do that, you need to select the form field and add the Dynamic Text as a Default Entry for that field.

5. Now if an existing lead, say Philip, visits this landing page, he will see "Hi Philip, thanks a lot for visiting my site!" and also the form field pre-filled with his name. This means dynamic text has been successfully triggered. Keep in mind that the system must first have the lead property associated with the user recorded in the system. Otherwise it will display the fallback text.


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