You can add Adwords Global Site Tag and Event codes to your campaign by clicking the 'Settings' on the top right corner of your dashboard.
(Note: this article is only applicable for landing pages, forms, bonus entry sweepstakes. It doesn't apply to other social media contests like photo Contest, video contest, etc).
Click on 'Google Adwords' from the options, then New Adwords in the tab
Then paste the in tag the text box, if you want it added to both the Main Page and Thank You page be sure to check this option here.
Alternatively you can add a different code to to the Thank You page by clicking the tab here
Then just click Save and your code will be added to your page.