A landing page is standalone web page distinct from your main website that has been designed for a single focused objective. Wishpond provides 100+ templates for landing pages, and any of these templates can be customized to fit your needs. Wishpond landing pages are typically used for the following purposes:
- Event registration
- Product giveaways/reservation
Use the power of a landing page to help drive users to your webinars and online events. A simple page like this can be used to break down the content of the webinar, provide information about the time of the webinar, and give users an opportunity to register.
In order to find the greatest success with your webinar registration landing page, try these three suggestions to get you started:
- Include a clear call to action that contrasts with the rest of your page
- Include a countdown timer in order to add urgency leading up to the event
- Include a short video that describes the content of the webinar
Customer surveys are a great way to get a ton of information from your users in a single page. Using a landing page to collect surveys works well for two reasons:
Firstly, people are more likely to complete the form since landing pages are typically built using CRO best practices.
Secondly, if you’re using a platform like Wishpond to build your landing pages you can then use any information collected in a form field, checkbox, or multiple choice option to trigger a marketing automation workflow.
Have a product for a giveaway? Or a product that people can research before the official launch? Landing pages can be a great way to build up hype around your product prior to its release.
Landing pages designed for giveaways allow users to obtain a product in exchange for some form of contact information. This could include their email, name, phone number, etc.
Use a simple landing page like this on your website and link to it from blog posts, PPC ads, and product pages to help build a following for certain products.