A lead score is used to assign values to users based on different actions they take via your emails, website, or Wishpond campaigns. Use a system of lead scoring to determine what types of actions signal a sales ready lead.
To set up lead scores for leads create a workflow with the conditions to assign the lead score.
Some examples of lead scoring:
- Use the Wishpond tracking pixel on your pricing page and give leads +50 when they view that page
- Use the Wishpond tracking pixel on your pricing page and give leads -25 when the visit your careers page
- Give leads +30 when they click on a link in your email
- Give leads +15 when they receive an email from you
Scroll down to Actions and choose 'Set a lead property' -> Lead Score -> and set the specific value you would like for the score.
For example, the following workflow has been set up to assign a lead score of +15 when a Welcome Email is sent:
When a lead receives the score it will appear as the lead score in the leads database:
This user has a +15 lead score that was triggered from receiving an email. We can see more information about how they got this score by clicking on activity tab beside profile.