Merge tags are used to dynamically pull information you know about your user into emails, landing pages, and social promotions.

By placing a merge ta g in a form, Wishpond will replace the text #####{{first_name}} with a user's first name if you have that information on wishpond as a lead property.

On a form you can use a merge tag in your tooltip, for the placeholder text or as a default entry so the field would be pre-populated with their existing entry information.

To do this on your form click 'Edit Form' and then select 'Field Text' from the toolbar.

Choose Tooltip, Placeholder Text, or Default Entry to turn them on. Click on the tag icon and choose from the existing lead properties on your campaign to use the merge tag.

This will then populate with the lead's information if you have it in your Wishpond account.
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