Marketing automation is a system which takes all of the independent pieces of your marketing strategy and puts them into one accessible place or platform.

Once all the pieces are connected, the platform, and your business, has the ability to see everything at the same time, automate the things that can be automated, and optimize for the generation of leads and sales.

In short, marketing automation makes running your business’ entire marketing strategy (from lead generation to client retention) transparent and simple.

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