You can create lead properties directly inside of the leads database.

To create a lead property:

1) Click on “Create Lead Property” on the left side of the Lead’s Database menu
2) Fill in your lead property name. Note that whatever you fill out will automatically be added to the lead property key.

3) Select the field type. Note: text is used to accept word submissions, number is used to collect numbers, date collects calendar dates, and boolean collects yes and no answers.

4) Press “Save”
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