Dynamic text replacement allows you to personalize the text in your landing pages, popups, and forms to match URL parameters and lead properties. 

In this article, we will examine how to use lead properties for dynamic text to match search keywords, Google Adwords, and other sources. 

If you are new to the platform, or unsure what lead properties are, first check out this article.  

  1. Choose lead properties from the dynamic text option on the text editor

2. Now choose lead properties that you would like to use as a dynamic text. The selectable lead properties are based on the fields that you currently have on your account. 

I'll choose the "First Name" field as a lead property, and use fallback text of "there" to make sure the dynamic text does not appear awkwardly when lead property isn't available. 

3. Click Generate Dynamic button, and copy and paste the dynamic text to the editor

4. I have inserted my dynamic text so that it inserts the dynamic text {{user.first_name | default: 'there'  }} as a user name. 

5. Now if you convert on the form to make sure the lead properties are recorded in the system, you will see "Hi Philip, thanks a lot for visiting my site!" This means dynamic text has been successfully triggered. Keep in mind that the system must first have the lead property associated with the user recorded in the system. Otherwise it will display the fallback text.   

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