Google AdWords

GoogleAdwords is one way to use paid advertising to promote your campaign. 

Although it may be a bit intimidating if you haven't used it before our content marketers have some great articles to help you get started so you can see your campaigns succeed:

10 Questions: How to Plan a Successful Google AdWords Campaign

How Do I Build a Landing Page for Google Adwords?

10 Google AdWords Mistakes You Need to Avoid: Beginners Guide

Also check out the Google Adwords ebook for a more comprehensive guide on how to use Adwords with your campaigns.