Show of hands, do you like sending newsletters and mass emails and your stats are like ... crappy? Emails bouncing like a big ball? :-(
Let's fix that with this article so you can send emails in confidence knowing that they will all be delivered as best as possible.
There are some free email providers such as AOL mail and Yahoo that makes sending out emails a pain as they have a strict spam and spoofing policy. You may hear the term DMARC often in this article and by now, you'll start asking 'what is that?'.
Every email domain has policies that help decide whether incoming messages should be accepted or rejected. DMARC is one of these policies. It stands for Domain-based Message Authentication, Reporting, and Conformance, and takes effect if an email fails certain types of authentication.
DMARC policies benefit the email community as a whole because they help prevent phishing, spoofing, and the delivery of fraudulent emails. However, strict DMARC policies can sometimes misidentify your legitimate marketing emails as fraudulent and reject them.
To improve deliverability, we encourage you to use a From email address at a domain owned by you or your organization, like email@example.com. Not only will this help avoid delivery issues, it can help your subscribers recognize your brand.
You'll notice when adding your email address on the platform, we recommend an email address type as above.
If you don’t have an email domain to use as the From email address for wishpond campaigns, you can register one.
There are a number of different places where you can register a domain, but we recommend google domains. See a list of options below:
If you encounter a large number of bounces at your domain, or a domain owned by your organization, check your DMARC policy to see if it’s strict or relaxed. It’s possible your DMARC policy is set up to tell receiving servers to reject emails that fail SPF or DKIM authentication.
When you register your own domain, you may be able to avoid certain delivery problems by updating your DMARC policy to tell receiving servers to accept emails sent through other servers on behalf of your domain, even if they fail SPF or DKIM authentication. A relaxed DMARC policy also helps ensure that your subscribers will receive emails like signup or unsubscribe confirmations. The DMARC update process varies by hosting service, so contact your hosting provider or IT department to help set it up.