Why should I disable popups on mobile and tablet?

In October 2016, Google announced the changes that are coming to mobile search results in 2017. One of the things mentioned was sites that use “intrusive” interstitials (pop ups) on mobile devices will lose their “mobile friendly” tag.

Since mobile friendly tags are one of the many ranking factors that Google uses, this announcement caused panic in marketing circles. 

Here are more details on Google's announcement:

1. This is Not immediate

The changes to mobile results aren’t happening until January 10, 2017.

2. This is Only for Mobile Devices

This new rule applies to mobile search results only, meaning that you can still use Wishpond popups on desktop visitors.

3. Mobile Friendly Label is Going Away for Everyone

The first part of the announcement that a lot of journalists skipped over is that the “mobile-friendly” label that Google is currently displaying in search results will be removed for everyone on January 10, 2017.

Google implemented the mobile-friendly label two years ago to help users find pages that were mobile optimized.

Since over 85% of all pages in mobile search results now meet the criteria, they will be removing the label for everyone. Here’s the official statement:

        "To keep search results uncluttered, we’ll be removing the label, although the mobile-friendly criteria will continue to be a ranking signal."

So after this update in January, you’ll need to use this mobile friendly tool by Google to see if your website passes the mobile friendly test.

4. One of the Ranking Factors

Google uses hundreds of signals to determine the ranking of a page. This is just one of the many factors, and it is not a strong one.

Here’s what Google ended their announcement with:

      "Remember, this new signal is just one of hundreds of signals that are used in ranking. The intent of the search query is still a very strong signal, so a page may still rank highly if it has great, relevant content."


Don't worry, we've got you covered!

With Wishpond, You can easily disable pop ups on mobile devices. Just click the 'Disable on Mobile Devices' check box when publishing your pop up.


Old Editor:


New Editor:


How did we do?