Merge Tags

Merge tags are used to dynamically pull information you know about your user into emails, landing pages, and social promotions. By placing the merge tag {{first_name}} inside of an email, Wishpond will replace the text {{first_name}} with a user's first name if you have that information on wishpond as a global lead property.

For example, if I created an email that looks like this:

Then if sent to a lead where I had a first name field stored inside of Wishpond, would look like this:

Merge tags can be used to create internal notifications when new leads sign up or can be used for increased personalization as in the example above.

To enable a merge tag in your marketing automation emails or newsletters:

  1. Double click the text content in your email, and select the “Merge Tags” options tab 

  2. Click the merge tag field you want to add

  3. The merge tag will then be added to your email where your cursor had been 



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