Analyzing a Hashtag Contests Performance

To view the performance of an Instagram hashtag contest:

  1. Click on the hashtag contest you’d like to view the performance of

2) This will open up the activity report. By default it will display a graph showing the number of views over time as well as a breakdown of total views and conversions.

3) By clicking on “Conversions” you can see a graph of the conversions plotted over time

4) By clicking “Conversion Rates” you’ll be able to see a graph of the contests conversion rates over time (which is the number of views divided by the number of conversions).