What is Lead Score? How do I use it?

A lead score is used to assign values to users based on different actions they take via your emails, website, or Wishpond campaigns. Use a system of lead scoring to determine what types of actions signal a sales ready lead.

To set up lead scores for leads create a workflow with the conditions to assign the lead score.

Some examples of lead scoring:

  • Use the Wishpond tracking pixel on your pricing page and give leads +50 when they view that page

  • Use the Wishpond tracking pixel on your pricing page and give leads -25 when the visit your careers page

  • Give leads +30 when they click on a link in your email

  • Give leads +15 when they receive an email from you

Scroll down to Actions and choose 'Set a lead property' -> Lead Score -> and set the specific value you would like for the score.

For example, the following workflow has been set up to assign a lead score of +15 when a Welcome Email is sent:


When a lead receives the score it will appear as the lead score in the leads database:

This user has a +15 lead score that was triggered from receiving an email. We can see more information about how they got this score by clicking on activity tab beside profile and then clicking on the workflow that assigned them a leadscore.